LTV: o que é e como calcular?

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O que é LTV?

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valor que o cliente retorna ao longo do tempo. Ao medir o LTV em relação ao custo de aquisição de clientes (CAC), as empresas podem medir quanto

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tempo leva para recuperar o investimento necessário para conquistar um novo cliente – como o custo de vendas e marketing.

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Métricas de cálculo de LTV do cliente

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TFCM - Taxa média de frequência de compra TFCM = Número de compras / Número de clientes VC - Valor do cliente VC = Valor de compra médio X Taxa de frequência de compra média

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VVUC - Valor de vida útil do cliente VVUC = Valor do cliente X vida útil média do cliente Valor de vida do cliente (LTV) LTV = Soma da vida útil dos clientes / Número de clientes

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Continue lendo sobre LTV no nosso artigo completo

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LTV: o que é e como calcular?

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